This means that design is not just graphical in nature but also the planning of processes to achieve certain goals. Large corporations clearly understand this and incorporate every form of design into their strategy to achieve success.
For a good corporate design, we need to be aware of two main elements and how it all translates to all elements to form one unified identity:
- design, as in artistic representation (logo, typography, colors), and
- design strategy (brand, quality, community, culture).