The importance of a logo is vital. Your logo is your brand, it is not just a name or symbol, it represents the relationship with your consumer. Logo creates the identity of your business and reflects your company’s personality – youthful, energetic, colorful, dependable, professional, elegant etc. It’s the foundation of your brand marketing strategy and should be designed carefully to capture your consumer’s imagination. Creating strong brand equity is important to position yourself in the market and create consumer awareness – whether you are an entrepreneurial start-up, small, medium or large enterprise. And your company Logo is the building-block on which your entire branding is based upon. From the company website, newsletters, visiting cards and stationery to packaging materials, brochures and promotional materials, the logo brings them all together to give a face to your brand.